Cookie Policy

This Cookie Policy explains how Denova Analytics LLC ("Denova," "we," or "us") uses cookies and similar tracking technologies on our website at denovanalytics.com (the "Website"). By using the Website, you acknowledge the practices described in this policy.

1. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognize your browser, remember preferences, and collect usage information. Similar technologies (such as web beacons, pixels, and local storage) serve comparable functions and are also covered by this policy.

2. Types of Cookies

Strictly Necessary Cookies

These cookies are required for the Website to function correctly. They do not collect personal data for marketing purposes and cannot be disabled.

Analytics Cookies

Analytics cookies help us understand how visitors interact with the Website by collecting anonymous usage data such as pages visited, time on site, and traffic sources. These tools are not currently active on the Website. If enabled in the future, we will update this policy and, where required, request your consent.

Marketing and Advertising Cookies

Marketing cookies may be used to deliver relevant content and measure the effectiveness of campaigns. These tools are not currently active. Future use may include platforms such as Meta Pixel, LinkedIn Insight Tag, or Google Ads.

3. Analytics and Tracking Technologies We May Use

We may use analytics and tracking technologies from time to time. Future tools under consideration include:

• Google Analytics: website traffic and behavior analysis
• Google Tag Manager: tag management and deployment
• Meta Pixel: conversion tracking and ad performance
• LinkedIn Insight Tag: professional audience analytics
• Microsoft Clarity: session recording and heatmap analysis

When any of these tools are activated, this Cookie Policy will be updated to reflect their use, data practices, and opt-out mechanisms.

4. Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect the functionality of some websites. For guidance on managing cookies in your browser, refer to your browser's help documentation.

Where required by applicable law, we will present a cookie consent banner allowing you to accept or decline non-essential cookies before they are set.

5. Third-Party Cookies

Some cookies may be set by third-party services embedded in or linked from our Website. We do not control the use of those cookies. We encourage you to review the privacy and cookie policies of any third-party services you interact with.

6. Changes to This Policy

We may update this Cookie Policy as our use of tracking technologies changes. Updates will be posted on this page with a revised effective date.